| Summary: | 碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 106 === This thesis attempts to explore and analyze the Tai Chi concepts of the I Ching in comparison with the Blue Ocean Strategy. The objective of the study is to: 1) test whether the historic processes of industry according to the Blue Ocean Strategy comply with the Tai Chi thought found in the I Ching, using American auto industries as examples to help with the explanations. 2) Explore whether the “four symbols” of the I Ching match up with and are applicable to the Blue Ocean Strategy’s tools of analysis; namely, those represented in the Eliminate-Reduce-Raise-Create (ERRC) grid. 3) Coming from the perspective of the I Ching’s Tai Chi thought and using Taiwan Semiconductor Manufacturing Company (TSMC) as an illustration, the study aims to provide modern-day management leaders with tools for macro thinking for the furtherance of innovative and forward looking strategic thought, thereby allowing industries to experience continuous development and sustainable operations. This study performs an analysis of qualitative literature, including inductive deductions, analogies, and illustrations. As the related papers are analyzed and discussed, focus is given to “inter-related thinking”. To serve as an example for the analysis, the study looks at the automotive industry, which is one of the three main industries reviewed by the two authors of the Blue Ocean Strategy in their history of industries. It was revealed that the historic processes of manufacturing are cyclical, fluctuating between Red Ocean and Blue Ocean strategies. This is congruent with the Tai Chi thought within the I Ching regarding natural principles governing the motion of everything in the universe; the processes of “the way of the Yin and the Yang”, “within the Yin, there is Yang”, “within the Yang, there is Yin”, and “the ebb and flow of Yin and Yang” – that is, the principles of “reach a peak and fall” and “reach a valley and rise”. The Blue Ocean Strategy’s ERRC grid for value creation (eliminate and reduce costs and raise and create customer value) also can be compared with the four symbols. Everything in the universe follows the natural laws of the revolutions of the heavenly spheres. In our existence, such things occur daily, though we are unaware. From the example of TSMC, it can be understood that a successful company depends on the three forces of “heaven, earth and man”, and the concepts of the “change of all things, simplification of the known, and Transcendent-Eternal-Unchanging” – only according to these things can one continuously innovate and operate in a sustainable manner. The I Ching has given us a revelation that mankind must have an awareness of unexpected developments; that is to say, one must be able to “foresee” and then make appropriate adjustments, “it is only change that is appropriate”, to achieve the golden mean of the time. Hopes are that this study will allow more people to become aware of the wisdom of our ancestors, understanding that it can be used on a multiplicity of levels, for instance, in the management of a business. Hopefully, also, it will encourage more people to study the wisdom of the East, the I Ching.
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