Factors Affecting Electronic Word-of-Mouth (E-WOM) Usage on the Customer Purchase Intention Investigate on Beauty Market
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 106 === The purpose of this study is to understand which factors influence on using E-Word of mouth (E-WOM) in purchase intention towards beauty products. The data was collected from 299 respondents in Thailand and Taiwan and was analyzed by confirmatory factor a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83fkr6 |