The Impact of the Adoption of Intelligent Technology on Firm Competitive Advantage: An Empirical Investigation of the Taiwan Manufacturing Industry

• Main Authors: Li, Jing-Yu, 李婧瑀
• Other Authors: Chen, Yen-Chun
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/tc47e7

碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 106 === 　　Faced by cut-throat commercial competition, rapidly changing market demands and fast shrinking product life cycles, enterprises today are required to make products automatically and swiftly meet market demands with diversity and information integration capability. A lot of attentions and discourses have been paid to improve competitiveness with effective intelligent technologies both in universities and workshops. In spite of widely acknowledging the importance of intelligent technology, few papers were found to explain the cause-and-effect relationship of its applications in an integrated architecture. 　　Addressing this gap, this paper identifies the leading factors and relevant enterprise performance variables as well as relations among the latter with literature review and company executive interviews. Five elements are making companies introduce intelligent technologies: 1. Overall environment (labor policy and pressure of fewer children); 2. industry characteristics (competition, technology advancement and supply chain integration); 3. enterprise characteristics (brand awareness, company age, competition strategy); 4. product characteristics (the least economic scale, customization); 5. customer characteristics (customer rigorousness). Impacts on enterprise performance after the introduction of intelligent technologies are explored as well (short term: production performance; medium and long term: brand value). The objectives are to identify more academic development and structure of intelligent technology and provide enterprises with references when introducing them.