| Summary: | 碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === The purpose of this study is to understand the relationship between the brand strategy and the image and curriculum of the school.Based on the relevant literature theory and the educational status and demand of this study case, the research framework is established,After that, the parents of the school were used as subjects to distribute questionnaires and surveys, with a valid questionnaire of 266.Data analysis with SPSS21 and AMOS20 statistical software.Through this study, we hope to help school to adjust the school brand image, curriculum, marketing strategy policy.
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