Shopping in the Application of Reality Technology:The Antecedents of Consumer Decisions
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === This study focuses on the application of retail malls under the promising reality technology.. Following attitude functions model of Katz (1960) (ie. adjustment function, value-expressive junction, knowledge function and enjoyment functions), we aim to d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54a5b4 |