The Relationship among Experiential Marketing, Service Quality, Customer Satisfaction and Customer Loyalty - An Empirical Study of Coffee Chain Store in Taiwan
碩士 === 靜宜大學 === 寰宇管理碩士學位學程 === 106 === Experiential marketing is spread everywhere nowadays. However, it is taken as a marketing strategy for more and more marketers to combine unique experience with product for customers. The main idea of this empirical study to analyze the relationship among exper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k8eu5p |