The Unboxing Skills, its Credibility and Consumers Purchasing Intention: Using Female Cosmetic Products as an Example

碩士 === 東吳大學 === 企業管理學系 === 106 === In recent years purchasing cosmetics is a luxurious behavior, which has become an important part of live art and females fashion. Many cosmetic video unboxers take advantage of unboxing video, to provide relevant source of information regarding cosmetic product to...

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Bibliographic Details
Main Authors: Chung, Ying, 鍾瑩
Other Authors: KU, HSUAN-HSUAN
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/2g3848

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