A Study of Online Viewers’ Motivations, Behaviors and Gratifications--The Case of Military TV Drama “Always Be With You”
碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 106 === This study aims to examine, for quiz show audience, the realations among usage motivation, behavor, and gratification, for which the Military TV Drama “Always Be With You”. This study based on the theory of uses and gratification 2.0, adopts judgmental sampl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yb4fsw |