| Summary: | 碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 106 === The rapid progress of science and technology, and the way in which television commercials are displayed, shows how “a special concept”, “a classic phrase” and “a sightseeing scene” can be displayed in a matter of seconds. Through the expression of pictures and sounds, it is clear and easy. Understand the basic characteristics of television advertising. Not only should television advertisements be simple and easy to understand, but viewers should also be more attracted to their eyes and achieve the effect of improving their effectiveness. Usually the relationship between viewing and the consumer's buying behavior will often create new media thinking, which provides a summary direction for future analysis of consumer behavior and the big data rules of channel media selected by advertisers. Today's television media platform production is very different from the past in both software and hardware. The performance of software is a breakthrough in creativity, and hardware changes have been converted from analog to digital devices and operations.
TV advertising is an integrated field of knowledge. All aspects of psychology, society, communication, and even politics and management are related to advertising. TV advertisements often challenge the discovery of operating laws from the integration of past learning knowledge. It needs innovation and experimentation, and it is constantly facing positive challenges. In particular, in the current emphasis on free competition in the business environment, product competition in Germany has also determined the advertising plan. More advertisers’ companies will invest large amounts of budget in advertising budgets and marketing tactics. The rule that only succeeds, and does not allow failure, is a source of pressure for a creative person with a good advertising band. However, the relative challenge is also its fascination.
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