The Discussion of The Continuance Intention of the P2P Financing Platform

• Main Authors: Jian Hua Chen, 陳建樺
• Other Authors: Dr. Yu-Ling Liu
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/a2mvk3

碩士 === 樹德科技大學 === 金融系碩士班 === 106 === The research facet of this research is trust, confirmation, institutional trust, user satisfaction, and perceived risks on continuous use, and the results point out that institutional trust, user satisfaction and perceived risks are the critical factors deciding whether the P2P lending/financing platform will be used continuously. The results of empirical analysis indicate no significant influences of trust on user satisfaction, confirmation on perceived risks, and perceived risks on continuous use, while institutional trust has a significant impact on trust and trust has a significant and positive effect on confirmation, user satisfaction, and continuous use. User satisfaction has a positive impact on continuous use, while confirmation has a positive impact on user satisfaction. All research results are revealed as expected.