The Relationship Study Between Personality Traits and Sales Performance of Bank Field Staff-Take South Financial Holding Industry as Example

• Main Authors: TING YUAN CHIANG, 江定遠
• Other Authors: 李勝榮
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/5286am

碩士 === 樹德科技大學 === 金融系碩士班 === 106 === This study took field staff of financial industry bank as the research object to explore the influence of personality traits, extraversion, emotional sensitivity, affinity and self-esteem variables on work performance. By means of SPSS, variances, correlation analysis and regression analysis were conducted to understand the relationship between the personality traits and population background of bank field staff and job performance. The results show that there is no significant difference in personality traits between the population backgrounds. However, there are some significant differences between marriage and seniority in job performance. It was found that married and experienced people performed better and better after verification. In addition, the study found that emotional sensitivity, affinity and self esteem in personality traits had significant positive effects on job performance. The results of this study points out relevant management implication, can serve as a financial institution manpower recruitment and training of personnel and business planning department may be a reference for the cultivation of operating strategies, and as a foundation for further research of theory development.