Community Website Usability Research for Example of Online Shopping Intermediaries

• Main Authors: CHANG, TING-JIA, 張庭嘉
• Other Authors: DING, JIEH-RERN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/uydpnm

碩士 === 南臺科技大學 === 工業管理研究所 === 106 === Today’s Taiwanese consumers, in order to obtain products sold abroad, often engage shopping intermediaries to provide transactional support for their international shopping needs. For convenience, many shopping intermediaries use social networking platforms to communicate with consumers on matters related to the latter’s product purchases. However, the functions mainly provided by social networking platforms are designed for communication between family members and friends and information transfer and exchange instead of product sales. Given to the different needs for interface operations between shopping intermediaries and typical users on social networking platforms, we analyzed the usability of one social networking platform (Facebook) and designed a system that met the needs of our subject shopping intermediary (an order management system) to solve the challenge of inconsistency in system operational steps facing this intermediary because its goods purchase and sale procedures differ from the product sales model used by physical channel operators. Usability was tested based on the three assessment criteria in ISO 9241-11: performance, efficiency and satisfaction. The social networking platform was found to have better performance due to its simple and easy to understand interface, whereas our order management system yielded better efficiency and satisfaction. This was mainly because the subject shopping intermediary needed to provide larger amounts of information in each step and such amounts of information were conducive to the simplification of process operations. Therefore, our system was favored by this shopping intermediary.