The research of the Monuments reuse com-bine with Leisure industry - An example of Hayashi Tainan

• Main Authors: Chen Chen-Hsiung, 陳振雄
• Other Authors: Shih Hong-yu
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/g758hg

碩士 === 南臺科技大學 === 休閒事業管理系 === 106 === The main purpose of this study is to investigate the background variables, visitor satisfaction ,the correlation analysis and revisit desires of the " Hayashi Tainan ". For the tourists who travel to " Hayashi Tainan " as the survey, using questionnaire survey and measurement tool is "Academic Questionnaire on the Relationship Between Department Store Service Satisfaction and Visiting Intentions" to facilitate the imple-mentation of sampling methods. 181 department store visitor questionnaires and 300 Google questionnaires. The re-sult came out with 481 effective questionnaires (98%). Using descriptive statistical analysis, validity analysis, reliability analysis and Project analysis were performed with the statistical package software as SPSS and the follow-ing results were obtained: 1. In this study shows that “female” are more than “male”. “Female” has 257 people, accounting for 55.5%, “male" with 224 people, accounting for 46.6% and have 481 valid samples. The subjects with the highest age of 41-50 have 139 Person, accounting for 28.9%; followed by 20 years of (including) have 107 people, accounting for 22.2%. 2. In the samples of tourists 'approval, the average attraction of the overall activities of Hayashi Tainan should be above average. Satisfaction of tourists' services are the highest, while there is still room for improvement such as purchasing power on each floor. 3. Different levels of education and personal monthly income tourist will have signifi-cant differences to service satisfaction. 4. There is a significant correlation between the relevant variables. 5. Purchasing power of each level of tourists will significant predictive of revisit inten-tion, Overall, this study mainly conducted a questionnaire survey and evaluation analysis on " Hayashi Tainan”. Tourists in order to gain an in-depth understanding of the basic tourist characteristics, motivations and ideas of tourists and to find out the actual expe-rience satisfaction and revisit intention of visitors to " Hayashi Tainan ". The conclusion will help the industry improve the efficiency of " Hayashi Tainan " revise the annual plan and provide references for the revitalization and re-use of historic sites of government agencies. Key words: Reuse of historic sites, Hayashi Department Store, Outsourcing, Customer Satisfaction