The Influence of Corporate Social Responsibility Performance on Brand Value and Financial Performance－A Case of Food Industry

• Main Authors: TSAI,SHAN-TING, 蔡姍廷
• Other Authors: LIN,YI-HUA
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/vakj7z

碩士 === 南臺科技大學 === 會計資訊系 === 106 === The problems of food safety have been the most concernable issues in Taiwan in recent years. When they happened, it could be a potential growth opportunity or a disaster for companies. This study explored the impact of the CSR performance on brand value and financial performance of domestic food industry from 2012 to 2016. This study studies the relationship between corporate social responsibility performance and brand value and financial performance. The research results show that the performance of corporate social responsibility in Taiwan’s food industry is not good enough. The relationship between the brand value and CSR performance is weak. However, the results found that the higher the brand value, the company's financial performance is also higher. According to the research results, this research suggests: Enterprises should improve their own performance of social responsibility, which can improve the brand value of the enterprise and bring about better financial performance.