A study on the Relation among Ecotourism Cognition, Environmental Attitude and Ecotourism Satisfaction: A Case Study of Elementary School Teacher In Hualien

• Main Authors: TSAY,GWO-CHUNG, 蔡國昌
• Other Authors: HSU, MAO-CHOU
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/r2g57g

碩士 === 大仁科技大學 === 休閒事業管理研究所 === 106 === This study takes the elementary school teachers of Hualien area as the research objects. It aims to explore the current state of the ecotourism cognition, environmental attitude and ecotourism satisfaction level of the elementary teachers in Hualien area, discuss the status of different changes relative to their influences, and analyze the situation among these three related aspects. In this study, the “Survey of Ecotourism Cognition, Environmental Attitude and Ecotourism Satisfaction of Elementary School Teachers in Hualien Region” was used as a research tool to conduct a survey by cluster sampling in various elementary schools in Hualien. Several random schools were selected from the random tables, and several teachers were selected between March 10 to March 25, 2018. A total of 315 paper-based questionnaires were distributed and 312 valid questionnaires were returned. The effective recovery rate was 99%. In addition, data analysis is analyzed by SPSS20.0 for windows for descriptive statistical analysis and Amos 20.0 for correlation analysis. And the results showed that Hualien area elementary school teachers' perception of ecotourism and environmental attitudes, environmental attitudes and ecotourism satisfaction have a significant impact, but there was no significant impact on ecotourism cognition and ecotourism satisfaction.Based on the research results, this study puts forward relevant recommendations and will provide the reference for local governments in Hualien to plan and manage ecotourism.