Use of the Health Belief Model to Examine Adults’ Fucoidan Buying Behaviors

• Main Authors: CHENG, CHIA-HO, 鄭佳和
• Other Authors: LEE, CHUN-YANN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/dr9fk9

碩士 === 大仁科技大學 === 製藥科技研究所 === 106 === Fucoidan, which had various biological activity, was found mainly in various species of brown seaweed and have been found in animal species, including the sea cucumber. Based on health belief model (HBM), this study aimed to explore and clarify the adults’ fucoidan buying behaviors. In this study, 379 convenient samples around Taiwan were solicited, and then data were analyzed by using descriptive statistics, dependent samples t-test, independent samples t-test, chi-square test, one-way ANOVA, and Pearson correlation with SPSS software package. The results indicated that there were only 35 respondents (9.2%) used fucoidan (multiple choice question) to supply nutrition (18 respondents, 51.3%) and to regulate the immune system (16 respondents, 45.7%). Some health belief constructs were significant different along with the demographic factors of age, residence, and health condition. There was no significant different between demographic factors and fucoidan buying behaviors. The perceived benefits and perceived barriers of health belief constructs were significant correlation with fucoidan buying behaviors. In conclusions, fucoidan had various pharmacological activity and biomedical applications, but not been very clear use until now. We suggested that the pharmacist should promote the health benefits of fucoidan to customers.