| Summary: | 碩士 === 亞洲大學 === 經營管理學系 === 106 === The leisure farm is an industry with low barriers to entry, and high competition. How do operators grasp the key of the success factors in this industry? Based on the most suitable business model to development for establish its competitive advantage in this industry. In order to ensure the sustainable operation of the company, it is an important issue for sightseeing and leisure farms.
This study case Anshiyuan is located in Kunshan Village, Xinshe Township. There are almost four thousand medicinal plants and stone landscaping in the park.，Includes ginkgo forest, special plant area, native pool and more，The largest, the first in Taiwan. The owner, Luo Shun'anAlso indicate the name, alias, use location, sexual taste function and main function of the medicinal plant，Like a medicinal plant museum. In addition to enjoying the collection of stones, visiting the medicinal plants in the park, and enjoying the health food, you can also stay in the homestay and soak in the herbal bath.
Because of the transformation of Anshiyuan Farm into a sightseeing and leisure farm is subject to many regulations and restrictions, as well as management related production and sales, personnel, research and development, finance, information, marketing, business management strategies, service quality planning, etc. difficulties and challenges.
Therefore, this study explores the strengths and weaknesses and key success
factors of Anshiyuan by 4P analysis, SWOT analysis and business model analysis, and provides relevant strategies to help Anshiyuan successfully transform into economically beneficial and sustainable tourism. Leisure farms, in turn, enhance the competitiveness of Anshiyuan in the industry.
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