Aesthetic and Pleasure of Cuteness Form

• Main Authors: CHAN, HIU-KWAN, 陳曉筠
• Other Authors: LU, CHIA-CHEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/tsw6dr

碩士 === 東海大學 === 工業設計學系 === 106 === Cuteness products is a kind of product the people love, through the cuteness product we achieve positive emotion. As such, how to design cuteness product has become a big topic for the designer. For this reason, the focus of study aim at this topic and the goal include: 1. To explore the relationship between cuteness, aesthetic and pleasure for cuteness form. 2. By using the geometric and organic form with different kind of cuteness features: proportionality and complexity as the studying sample, to explore their relationship mutually. For the survey, it using different form of features as the testing sample and different kind of emotion indicator is the questionnaire. A total of 338 valid questionnaire are obtained for related analysis. By the result, it show that the cuteness, aesthetic and pleasure have a significant positive correlation on each other. In the part of geometric form, proportion have a significant influence on the cuteness, aesthetic and pleasure, ratio 1:1 is the highest. Complexity has no significant influence. In the part of organic form, proportion and complexity have significant interaction effects on cuteness, aesthetic and pleasure, by Individuals, they also have a significant impact between them. Among them, for original figures the proportion and high complexity have the highest score on cuteness, aesthetic and pleasure. According to the results, designers can use specific proportion and complexity to improve the sense of cuteness, beauty and pleasure, thereby further enhancing the emotional value of the product.