To discuss the spatial business model and consumer space of Guangzhou independent bookshop, by the experience of operating 1200bookshop

碩士 === 東海大學 === 建築學系 === 106 === E-books, online bookshops, high rents once made the physical bookshop struggling, The industry has lamented and large numbers of bookshops have quickly withered. A few years ago, after the industry entered a slump, people started to wonder whether the real bookshop...

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Bibliographic Details
Main Authors: LIU,XIAO-FENG, 劉曉鋒
Other Authors: Su, Jui-Pi
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/s8b428
Description
Summary:碩士 === 東海大學 === 建築學系 === 106 === E-books, online bookshops, high rents once made the physical bookshop struggling, The industry has lamented and large numbers of bookshops have quickly withered. A few years ago, after the industry entered a slump, people started to wonder whether the real bookshop would die out. While looking for answers, bookshop after transformation and upgrading also appeared in a contrarian direction. New bookshops break through the business model of traditional bookstores, Integrate innovative elements and adopt complex management to present unprecedented vitality.Bookstores are no longer limited to the location of books purchasing and selling, nor just reading spaces, but the public cultural spaces of cities, has been given more attributes, and even become a city cultural landmarks. In the past few years, after a metabolic, a large number of traditional bookshops have been closed down.Nowadays, the physical bookshop is different from the scene of a few years ago, They have already emerged from the depression and tragedy and have embarked on a rapid development path. New bookshop of private entities have emerged. How does the physical space evolve from the traditional bookshops to the new bookshops? With the transformation of operation model, how to construct the business space? What impact will this shift have?As a consumer space, what is the spatial meaning of the customer's behavioral purpose? These are the questions that the paper tries to answer.