Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks

碩士 === 東海大學 === 餐旅管理學系 === 106 === This research is based on Theory of Planned Behavior, investigating costumers' Purchasing from Food Trucks attitude, Subjective norm, Perceived Behavioral Control and Behavioral intention in Taiwan. Total 298 questionnaires have used to collect data, using des...

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Main Authors:	TONG,TAI-CHENG, 董泰成
Other Authors:	LEE,KUEI-I
Format:	Others
Language:	zh-TW
Published:	2018
Online Access:	http://ndltd.ncl.edu.tw/handle/pbyev5

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spelling	ndltd-TW-106THU007200132019-05-16T00:37:24Z http://ndltd.ncl.edu.tw/handle/pbyev5 Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks 以計畫行為理論探討消費者購買餐車食物之行為意圖研究 TONG,TAI-CHENG 董泰成碩士東海大學餐旅管理學系 106 This research is based on Theory of Planned Behavior, investigating costumers' Purchasing from Food Trucks attitude, Subjective norm, Perceived Behavioral Control and Behavioral intention in Taiwan. Total 298 questionnaires have used to collect data, using descriptive statistics analysis, ANOVA and regression analysis to Theoretical architecture model. Results show that : 1. The attitude of buying food from food truck has no significant effect on Behavioral intention. 2. Subjective norm has positive influence on Behavioral intention. 3. Perceived Behavioral Control also has positive influence on Behavioral intention. LEE,KUEI-I 李貴宜 2018 學位論文 ; thesis 59 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 東海大學 === 餐旅管理學系 === 106 === This research is based on Theory of Planned Behavior, investigating costumers' Purchasing from Food Trucks attitude, Subjective norm, Perceived Behavioral Control and Behavioral intention in Taiwan. Total 298 questionnaires have used to collect data, using descriptive statistics analysis, ANOVA and regression analysis to Theoretical architecture model. Results show that : 1. The attitude of buying food from food truck has no significant effect on Behavioral intention. 2. Subjective norm has positive influence on Behavioral intention. 3. Perceived Behavioral Control also has positive influence on Behavioral intention.
author2	LEE,KUEI-I
author_facet	LEE,KUEI-I TONG,TAI-CHENG 董泰成
author	TONG,TAI-CHENG 董泰成
spellingShingle	TONG,TAI-CHENG 董泰成 Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks
author_sort	TONG,TAI-CHENG
title	Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks
title_short	Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks
title_full	Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks
title_fullStr	Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks
title_full_unstemmed	Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks
title_sort	applying the theory of planned behavior to explore the behavior intention of food purchasing from food trucks
publishDate	2018
url	http://ndltd.ncl.edu.tw/handle/pbyev5
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Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks

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