Applying the Theory of Planned Behavior to Explore the Behavior Intention of Food Purchasing from Food Trucks
碩士 === 東海大學 === 餐旅管理學系 === 106 === This research is based on Theory of Planned Behavior, investigating costumers' Purchasing from Food Trucks attitude, Subjective norm, Perceived Behavioral Control and Behavioral intention in Taiwan. Total 298 questionnaires have used to collect data, using des...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pbyev5 |