Integrating Value Chain and System Dynamics Approach to the Business Model of Manufacturing - A Case of Precision Machine Industry

• Main Authors: LIOU, JHONG-SIANG, 劉仲翔
• Other Authors: CHANG, KUO-PIN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/6g3255

碩士 === 東海大學 === 工業設計學系碩士在職專班 === 106 === In recent years, manufacturing has faced the issue of resources and the environment. However the product life cycle has been shortened, small amount, diversity and customization is mainstream. However, most of today's industries remain in the manual or semi-automated. Therefore, the Taiwan industry began to pragmatic transformation and upgrading. Manufacturing is economic base in Taiwan, and manufacturing’s foundation is precision machinery industry. It how to improve industrial competitiveness by innovative business model under the wave of wisdom manufacturing, is a complex dynamic problem, and many factors are interrelated and interlocking. This study based on Michael Porter's Value Chain to constitute four major facets - manufacturing, brand marketing, human resources and R&D design. From the perspective of system dynamics to analysis a company that plays a key role in the smart manufacturing industry chain, and supplemented by the analysis of secondary and primary data collected by case documents and interviews in the case. Finally, construct the causal feedback loop model to explore the innovation business model of case how to stand out in the fiercely competitive international market. The results of this study can be used as an effective reference for Taiwan companies to get industrial upgrading in the future. This study has the following conclusions: (1)To improve R&D design energy and autonomous technology capabilities. (2)To strengthen the innovation of intellectual property and continue the world patent layout. (3)Transfer of key technologies and patents through mergers and acquisitions. (4)Deepening the construction of a globally owned brand. (5)To integrat upstream and downstream chain resources. (6)Establish and improve professional R&D personnel training system. (7) To build a cooperation network of industry-university at home and abroad. (8) To make good use of various government resources.