The Study of Production-marketing Coordination for Kitchenware Industry
碩士 === 國立臺北科技大學 === 經營管理系廚具產業碩士專班 === 107 === In recent years, Taiwan’s economy has faced enormous challenges, the influence of the big environment, the Investing to China for Taiwanese businessmen and the economic rise of mainland China. Taiwan’s economic growth rate in Taiwan from 2000 to now has...
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ndltd-TW-106TIT0045D0022019-11-02T05:27:04Z http://ndltd.ncl.edu.tw/handle/9e6xp9 The Study of Production-marketing Coordination for Kitchenware Industry 廚具行業產銷協調之研究 LEE,HSUN-YAO 李訓耀 碩士 國立臺北科技大學 經營管理系廚具產業碩士專班 107 In recent years, Taiwan’s economy has faced enormous challenges, the influence of the big environment, the Investing to China for Taiwanese businessmen and the economic rise of mainland China. Taiwan’s economic growth rate in Taiwan from 2000 to now has fallen from 8% to 1%. Enterprises in Taiwan are facing increasing costs in all aspects, and how companies should improve their competitiveness without increasing their turnover. In this study, a case study way through AHP, discuss important factor coordination of the kitchen industry sales, comprehensive study by a scholar of literature at home and abroad to establish a hierarchy of coordinated production and marketing kitchenware industry, and got 5 main configurations, 13 major factors. Based on the problems encountered by the enterprises in the case study, the key factors of the coordination of production and marketing in the kitchenware industry were discussed. Finally, based on the research results, the service plan book was proposed for the case company. CHEN, MING-KUN 陳銘崑 2019 學位論文 ; thesis 54 zh-TW |
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碩士 === 國立臺北科技大學 === 經營管理系廚具產業碩士專班 === 107 === In recent years, Taiwan’s economy has faced enormous challenges, the influence of the big environment, the Investing to China for Taiwanese businessmen and the economic rise of mainland China. Taiwan’s economic growth rate in Taiwan from 2000 to now has fallen from 8% to 1%. Enterprises in Taiwan are facing increasing costs in all aspects, and how companies should improve their competitiveness without increasing their turnover.
In this study, a case study way through AHP, discuss important factor coordination of the kitchen industry sales, comprehensive study by a scholar of literature at home and abroad to establish a hierarchy of coordinated production and marketing kitchenware industry, and got 5 main configurations, 13 major factors.
Based on the problems encountered by the enterprises in the case study, the key factors of the coordination of production and marketing in the kitchenware industry were discussed. Finally, based on the research results, the service plan book was proposed for the case company.
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author2 |
CHEN, MING-KUN |
author_facet |
CHEN, MING-KUN LEE,HSUN-YAO 李訓耀 |
author |
LEE,HSUN-YAO 李訓耀 |
spellingShingle |
LEE,HSUN-YAO 李訓耀 The Study of Production-marketing Coordination for Kitchenware Industry |
author_sort |
LEE,HSUN-YAO |
title |
The Study of Production-marketing Coordination for Kitchenware Industry |
title_short |
The Study of Production-marketing Coordination for Kitchenware Industry |
title_full |
The Study of Production-marketing Coordination for Kitchenware Industry |
title_fullStr |
The Study of Production-marketing Coordination for Kitchenware Industry |
title_full_unstemmed |
The Study of Production-marketing Coordination for Kitchenware Industry |
title_sort |
study of production-marketing coordination for kitchenware industry |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/9e6xp9 |
work_keys_str_mv |
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