The Study of Production-marketing Coordination for Kitchenware Industry

• Main Authors: LEE,HSUN-YAO, 李訓耀
• Other Authors: CHEN, MING-KUN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9e6xp9

碩士 === 國立臺北科技大學 === 經營管理系廚具產業碩士專班 === 107 === In recent years, Taiwan’s economy has faced enormous challenges, the influence of the big environment, the Investing to China for Taiwanese businessmen and the economic rise of mainland China. Taiwan’s economic growth rate in Taiwan from 2000 to now has fallen from 8% to 1%. Enterprises in Taiwan are facing increasing costs in all aspects, and how companies should improve their competitiveness without increasing their turnover. In this study, a case study way through AHP, discuss important factor coordination of the kitchen industry sales, comprehensive study by a scholar of literature at home and abroad to establish a hierarchy of coordinated production and marketing kitchenware industry, and got 5 main configurations, 13 major factors. Based on the problems encountered by the enterprises in the case study, the key factors of the coordination of production and marketing in the kitchenware industry were discussed. Finally, based on the research results, the service plan book was proposed for the case company.