| Summary: | 碩士 === 國立臺北科技大學 === 工業工程與管理系 === 106 === In todays society, everyone is under the pressure of the work, and when they want to stay away from this kind of environment for a while, the travel will be an option. However, there is no time for them to find information, book an airline ticket, book a restaurant, etc. Then it will go to find the travel agencys assistance, but the travel agency is how to choose it? And how should travel agencies meet consumer demand? If we first understand the consumers selection factors and selection criteria at the very beginning, then travel agencies can make profits by satisfying consumer demand for travel products and satisfying consumers.
This study first used the Delphi method, asked experts, and then used the questionnaire to calculate the criteria for scoring, leaving important criteria. Another questionnaire is for the general public to fill in, and then use the hierarchical analysis method to show the proportion of facets and guidelines, consumers more clearly know their needs in order to put forward their own needs to travel agencies. The travel agency can also better understand the needs of consumers.
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