AHP Analysis On The Factors Influencing International Travelers Decision to Visit Myanmar
碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 106 === Since tourism industry is one of the fastest-growing businesses, it plays an important role in the economy. Myanmar is just open and tourism is one of the important part to develop. The aim of this study is to highlight the importance keys of travele...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/csyv7c |
| Summary: | 碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 106 === Since tourism industry is one of the fastest-growing businesses, it plays an important role in the economy. Myanmar is just open and tourism is one of the important part to develop. The aim of this study is to highlight the importance keys of traveler’s decision to visit Myanmar and to describe trends influencing the demand for tourism-related services of Myanmar.
The research is intended to link with Maslow’s Hierarchy of Needs and are used to develop with Travel Career Ladder (TCL) framework. This multi-motive model helps to understand travelers’ motivations through five needs levels. The online survey for traveler’s satisfaction to visit Myanmar was conducted in order to know results from questionnaires. For main research question, AHP model was used to analyze research problem and criteria supporting the quality tourism research in order to know general factors influencing international travelers’ decision to visit Myanmar. AHP is a strong and flexible decision-making technique which helps in setting priorities and reaching optimal decisions in situations when quantitative and qualitative aspects have already been taken into consideration This study points out to the necessity of further structured research in Myanmar tourism.
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