Key factors for consumers purchasing a commercial printer by Analytic Hierarchy Process

• Main Authors: Shih-Pin Lai, 賴世彬
• Other Authors: Jung-Fa Tsai
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/2vk633

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 106 === Since 1990, printers have gradually become popular in our lives and bring unparalleled convenience to us whether in homes or office space. However, when choosing printers consumers still have their preferences and considerations. This research mainly focuses on the key factors for consumers to purchase commercial printers. The research content from the development of printers, trends, etc. The integration of expert opinions to obtain research facets and key decision-making factors via the 2 times of the modified Delphi method. After confirming that the content, convert the results to the AHP questionnaire for the next phase of the survey. It is expected to find out the key factors for the decision-making of consumers purchasing commercial printers. The statistical analysis of the 19 of 45 questionnaires examined was based on the Analytic Hierarchy Process (AHP) to obtain the priority of the hierarchical weights. The cost factor and product specifications factor were two important decision-making key facets finally. , The cost of follow-up consumables is the most important decision-making key factor. And make suggestions for publishing research results. The results of this study can be used to provide printer industry-related businesses with the ability to understand the needs of consumers when implementing product planning, marketing strategies and marketing activities, and also can be improved to focus their resources on the sales practices that are beneficial to the development of commercial printers.