Telling about My Entrepreneurial Story. The Organizational Rhetoric Perspectives

• Main Authors: Huu Chien Nguyen, 阮友九
• Other Authors: Min-Fen Tu
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/h4726r

碩士 === 淡江大學 === 企業管理學系碩士班 === 106 === Adopting the perspective of organizational rhetoric, this study examines a basic but critical question – how do entrepreneurs tell their entrepreneurial stories. This study argues that the how-question should be interpreted by two forms - how to say and how is it. Thus, the research methods were conducted by qualitative text analysis and then following by quantitative experimentation survey. Qualitative analyses of entrepreneurial narratives, which transcribed from the videos uploaded by the organizaer of the “Meet” from “Business Next”. By applying “ethos”, “pathos” and “logos” as the codes, the sequence and ratio categories are identified and then the seven storytelling strategies are proposed. The quantitative findings show how the seven storytelling strategies of an entrepreneurial narratives impact audiences’ cognition and the effectives of storytelling.