The Effect of Advermovie on Brand Recall and Brand Attitude-Using the Moderator of Enjoyment
碩士 === 淡江大學 === 企業管理學系碩士班 === 106 === In current society, many countries regard the film industry as the mean of marketing. Through a series of excellent works, the humanity and customs, as well as local culture of the respective countries can be publicized to the international through the screen an...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/dtya2p |