The Effect of Advermovie on Brand Recall and Brand Attitude-Using the Moderator of Enjoyment
碩士 === 淡江大學 === 企業管理學系碩士班 === 106 === In current society, many countries regard the film industry as the mean of marketing. Through a series of excellent works, the humanity and customs, as well as local culture of the respective countries can be publicized to the international through the screen an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dtya2p |