The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank
碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 106 === Title: The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank University/Department (Institute)/Group: Executive Master’s Program of Business administration (EMBA) in Insurance Managemen...
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ndltd-TW-106TKU052180212019-08-29T03:39:52Z http://ndltd.ncl.edu.tw/handle/sbj68t The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank 理財專員人格特質、品牌優勢與工作績效之關聯性–以T銀行為例 Tu-Shu-Ying 涂淑嫈 碩士 淡江大學 保險學系保險經營碩士在職專班 106 Title: The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank University/Department (Institute)/Group: Executive Master’s Program of Business administration (EMBA) in Insurance Management, Tamkang University. Page:109 Graduation date and abstract classification: June,2018, Abstract of academic dissertation Student: Tu Shu Ying Advising professor: Dr. Hau Chung Ren 涂淑嫈 郝充仁 Abstract: As domestic banks are entering the meager-profit era, the development of wealth management industry is bringing more revenue to banks. As a result, those financial holding companies, one after another, have established wealth management departments to provide customized wealth management solutions for clients. However, products of various banks are subject to laws and regulations and therefore are similar. Thus the work performance of financial advisors has become critical for banks to achieve sustainable operation. In view of this, a questionnaire survey was adopted with financial advisors of T Bank as respondents to explore the relationship among personality traits of financial advisor, brand advantages and work performance. A total of 145 questionnaires were distributed, among which 128 valid questionnaires were collected with collection rate of 88.28%. The data collected from the survey were analyzed with descriptive statistics, independent sample t test, one-way analysis of variance, multiple regression analysis and other statistical methods and the following conclusions were reached: 1. The personality traits of financial advisors from the north are inclined to be more diligent and prudent, kind, and open. 2. Those financial advisors who are recruited externally by the bank have relevantly higher awareness of brand awareness. 3. There is no difference of work performance among financial advisors of different background variables. 4. The personality traits of financial advisors have no significant impact on brand advantages. 5. The personality traits of financial advisors have no significant impact on work performance. 6. Brand image, brand marketing, and brand recognition have significant impact on work performance. Keywords: personality traits, brand advantage, work performance According to “TKU Personal information Management Policy Declaration”the personal information collected on this form is limited to this application only.This form will be destroyed directly over the deadline of reservations. 表單編號:ATRX-Q03-001-FM030-02 郝充仁 2018 學位論文 ; thesis 109 zh-TW |
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碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 106 === Title: The Correlation among Personality Traits of Financial Advisor, Brand
Advantages and Work Performance – a Case Study of T Bank
University/Department (Institute)/Group: Executive Master’s Program of Business
administration (EMBA) in Insurance Management, Tamkang University.
Page:109
Graduation date and abstract classification: June,2018, Abstract of academic dissertation
Student: Tu Shu Ying Advising professor: Dr. Hau Chung Ren
涂淑嫈 郝充仁
Abstract:
As domestic banks are entering the meager-profit era, the development of wealth management industry is bringing more revenue to banks. As a result, those financial holding companies, one after another, have established wealth management departments to provide customized wealth management solutions for clients. However, products of various banks are subject to laws and regulations and therefore are similar. Thus the work performance of financial advisors has become critical for banks to achieve
sustainable operation. In view of this, a questionnaire survey was adopted with financial advisors of T Bank as respondents to explore the relationship among personality traits of financial advisor, brand advantages and work performance. A total of 145 questionnaires were distributed, among which 128 valid questionnaires were collected with collection rate of 88.28%. The data collected from the survey were analyzed with descriptive statistics, independent sample t test, one-way analysis of variance, multiple regression analysis and other statistical methods and the following conclusions were reached:
1. The personality traits of financial advisors from the north are inclined to be more diligent and prudent, kind, and open.
2. Those financial advisors who are recruited externally by the bank have relevantly higher awareness of brand awareness.
3. There is no difference of work performance among financial advisors of different background variables.
4. The personality traits of financial advisors have no significant impact on brand advantages.
5. The personality traits of financial advisors have no significant impact on work performance.
6. Brand image, brand marketing, and brand recognition have significant impact on work performance.
Keywords: personality traits, brand advantage, work performance
According to “TKU Personal information Management Policy Declaration”the personal information collected on this form is limited to this application only.This form will be destroyed directly over the deadline of reservations.
表單編號:ATRX-Q03-001-FM030-02
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author2 |
郝充仁 |
author_facet |
郝充仁 Tu-Shu-Ying 涂淑嫈 |
author |
Tu-Shu-Ying 涂淑嫈 |
spellingShingle |
Tu-Shu-Ying 涂淑嫈 The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank |
author_sort |
Tu-Shu-Ying |
title |
The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank |
title_short |
The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank |
title_full |
The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank |
title_fullStr |
The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank |
title_full_unstemmed |
The Correlation among Personality Traits of Financial Advisor, Brand Advantages and Work Performance – a Case Study of T Bank |
title_sort |
correlation among personality traits of financial advisor, brand advantages and work performance – a case study of t bank |
publishDate |
2018 |
url |
http://ndltd.ncl.edu.tw/handle/sbj68t |
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