| Summary: | 碩士 === 淡江大學 === 保險學系保險經營碩士班 === 106 === In recent years, cancer in Taiwan has gradually become younger and the demand for cancer insurance has increased. The purpose of this study was to investigate the factors that influence consumers'' purchase of cancer insurance through questionnaires. This study is designed to analyze the associations or differences between demographic variables, cancer risk perceptions, the purchase of cancer insurance products, and the purchase of cancer insurance assessment criteria to explore the factors affecting consumers'' purchase of cancer insurance.This study aimed to study the purchase of commercial insurance residents aged between 20 and 60 in the Taipei Metropolitan Area. 531 questionnaires were distributed and 507 points were recovered. The recovery rate was 95%. The research methods are literature induction, questionnaire survey, narrative statistical analysis, reliability analysis, chi-square test, independent sample test, single-score variation analysis, and Pearson correlation analysis.
|
|---|
