A Study on Current Situation and Developmentof Internet Insurance Management in Insurance Industry

• Main Authors: Chien-Yi Wu, 吳建毅
• Other Authors: 胡宜仁
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/gbgq52

碩士 === 淡江大學 === 保險學系保險經營碩士班 === 106 === Due to the rapid development of Big Data and E-commerce, the Internet insurance has better growing opportunities. Compared to Taiwan, Internet insurance in other countries have a higher development competition in the market. Many insurance companies and financial technology companies are proacting exploring and developing business opportunities, and do the company transformation from many aspects such as operations, marketing, products and so on. There are six chapters in this study. The first chapter mainly introduces overviews of financial technology and mobile devices. The research method of this study and the organization of this dissertation are also in chapter one. Chapter two is literature reviews of E-commerce, Internet insurance, Big Data and sales between traditional and Internet insurance products. Chapter three describes the situations in Internet insurance products and compares with traditional insurance’s. Chapter four analyzes the marketing model of traditional and Internet insurance company that can clearly understand organizations and business models in Internet insurance companies; therefore, compares with traditional insurance companies. We explain the development of Internet insurance companies in Japan, South Korea, United States and China. Chapter five is about the effects that Big Data has on Internet insurance. Meanwhile, we discuss that Big Data and financial technology how to apply to traditional insurance industry and change the business model of the traditional insurance. Chapter six is the conclusions and the suggestions about this research. To sum up, showing the difficulties in Taiwan current online insurance industry and giving suggestions for the future development.