The Application and Influence of Big Data in Taiwan Conference and Exhibition Services Industry

• Main Authors: Hsu-Ju Lee, 李栩如
• Other Authors: Joung-Yol Lin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/x497n9

碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 106 === As Taiwan is a long island country, the area itself is not large and the island has limited natural resources. Therefore, the development of export is Taiwan''s major economic strategy. Hence, it is important for Taiwan to consider how to export and show our products in front of people or customers throughout the world. An important way to promote products is holding exhibitions. A good exhibition will bring a host country seven to ten times peripheral benefits. It is indeed a green industry with low investment and high remuneration. The major economic powers are making every effort to develop the conference and exhibition service industry. The Taiwan government has also spent more than a decade devoting all its efforts to support the conventions and exhibition industries and hopes to market Taiwan''s products to the world through the conference and exhibition service industries. Nonetheless, due to the relocation of industries in Taiwan, the demand of B2B exhibitions has dropped drastically, Taiwan Conference and Exhibition Service industry has forced the development of B2C exhibitions against the drop of B2B. Thus, Taiwan Conference and Exhibition Service Industry needs to think about industrial management strategies for the future. Recently, due to the booming of Big Data, many industries hope to rely on the analysis of Big Data prior to decision making. However, just few enterprises can really do it. It will be a good topic to understand how Taiwan Conference and Exhibition Service industry analyzes the pulse of the market through the application of big data to enhance the value and increase the competitiveness of the industry In order to learn more about the current use of big data in Taiwan Conference and Exhibition service industry and what information Taiwan Conference and Exhibition industry needs for Big Data, by means of expert interviews, this study invites five top-level executives serving in Taiwan Conference and Exhibition Service industry to share the current status of big data usage in the industry and collect the information to find out how Big Data providers respond and provide a better service or product based on the need for Taiwan Conference and Exhibition industry. This study found that at present, although Taiwan conference and exhibition service providers all have heard about Big Data, they cannot really use it well and wisely yet even though they has put an effort on collecting the information as possible as they can. The information gathered is limit and it is difficult to analyze the information by themselves. The main reason is not only the lack of manpower but also the capital. Therefore, if any Big Data providers can provide a total solution based on the need of Taiwan Conference and Exhibition industry at a reasonable price, all Taiwan Conference and Exhibition providers are willing to purchase it as it can help them to reduce the cost of advertisement and increase the revenues. It is also a great “Blue Ocean Market” for Big Data providers.