Exploring the Antecedents of Brand Attachment in Branded Applications
碩士 === 淡江大學 === 會計學系碩士班 === 106 === With the rapid growth of mobile commerce and smart handheld devices, social, local and mobile（SoLoMo）marketing provided by mobile devices is emerging as a new means attract and engage consumers. Along the same logic, SoLoMo factors may play a role in the use of br...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7j9568 |