Exploring the Antecedents of Brand Attachment in Branded Applications
碩士 === 淡江大學 === 會計學系碩士班 === 106 === With the rapid growth of mobile commerce and smart handheld devices, social, local and mobile(SoLoMo)marketing provided by mobile devices is emerging as a new means attract and engage consumers. Along the same logic, SoLoMo factors may play a role in the use of br...
Main Authors: | Yun-Ting Yang, 楊芸婷 |
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Other Authors: | Yu-Hui Fang |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/7j9568 |
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