Creating a Business Ecosystem: From the Perspective of Semiotics
碩士 === 淡江大學 === 經營管理全英語碩士學位學程 === 106 === This qualitative, single case study examines the dynamic of a Taiwanese artisans platform, C Plus Culture, creating a handicraft entrepreneurial ecosystem in the initial stage of institutionalization. Combining institutional theory and semiotic theory, we id...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/v6444j |
| Summary: | 碩士 === 淡江大學 === 經營管理全英語碩士學位學程 === 106 === This qualitative, single case study examines the dynamic of a Taiwanese artisans platform, C Plus Culture, creating a handicraft entrepreneurial ecosystem in the initial stage of institutionalization. Combining institutional theory and semiotic theory, we identify the institutional actor involved three sets of critical activities: (1) typification: delineate the ecosystem with the concept (2) objectification: demonstrate the ecosystem with the blueprint, and (3) theorization: construct the ecosystem with the model. In summary, from the perspective of semiotics, this paper explores how do institutional actor create the handicraft business ecosystem in the visionary by constructing the meaning of “handicraft entrepreneurship” to manipulate the symbolic mechanism.
|
|---|