A Research of a Shopping Center''s Consumption Situation in the Experience Marketing Perspective -A Case Study of SHOPPING Mall
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 106 === In recent years ，the rise of e-commerce, Impact department store revenue, department stores How to deal with the crisis? for this problem,experience marketing is the best Solution. In this paper ， will Explore the CPC living mall use Interactive Experience not...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9d5d5h |
| Summary: | 碩士 === 淡江大學 === 國際行銷碩士在職專班 === 106 === In recent years ，the rise of e-commerce, Impact department store revenue, department stores How to deal with the crisis? for this problem,experience marketing is the best Solution. In this paper ， will Explore the CPC living mall use Interactive Experience not only but also Improve the guest rate and Shopping desires. We can learn about shopping mall Features and Management recommendations.
|
|---|