| Summary: | 碩士 === 淡江大學 === 國際行銷碩士在職專班 === 106 === This study aims to explore the “digital marketing strategy” for “industrial PC” entering the global market, how to use Taiwan’s local digital marketing methods that are not bound by geography, to effectively conduct marketing activities worldwide, develop new markets, and create niche products. This study first started with the definition and introduction of the industrial PC industry using literature collection and then introduced the digital marketing method for industrial PC. Next, Company A, an industrial PC manufacturer, was used as the research object to explore the effectiveness of its digital marketing activities.
Based on this, the objectives of this study are mainly to:
1. Analyze the industry structure of industrial PC in Taiwan to understand the current status of the industry, its characteristics, and market trends.
2. Explore the digital marketing model of the industrial PC Industry in Taiwan.
3. Use Company A as a research case and use practices review as a research method to provide a reference for the development of a digital marketing strategy.
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