The Decomposition and Management on the Chinese Group Tours in Taiwan

• Main Authors: Chyoug-Hwa Chen, 陳瓊華
• Other Authors: Dr. Ruey-Chyn Tsaur
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7n6846

博士 === 淡江大學 === 管理科學學系博士班 === 106 === Taiwan’s opening market policy to Mainland China tourists in 2008 has caused influences on tourism industries, social impression, market administration, and economic contribution. The research of the decomposition and management on the Chinese Group Tours in Taiwan therefore is essential. This study introduces the administrative experiences in Taiwan to explain the issues of the administrative organization, the administrative measures and the operation within the travel agencies. By constructing these three facets, the interactions and strategies of the stakeholders in the market are interpreted. Accompanied with the practical suggestions proposed, there are two main contributions in this study. The Support (from the travel agencies) is proposed as an index to examine the validity of Importance. Another is the construction of the two-tier travel supply chain model. The first facet is the discussion on administrative organization. This study applied a TOPSIS approach to find a feasible approach to alter a sensitive tourism entity. Secondly is to value the effects of the administrative measures. This study introduces importance performance analysis, impact-range performance analysis, and impact-asymmetry analysis to examine travel agencies’ satisfaction with various policies, and implementing their suggestions. Thirdly, the market operation is decomposed to understand the relationship. This study constructs a cross-border travel supply chain model and derives the influence of commission, reception fee, and administrative cost. The cooperative or non-cooperative strategy adopted by the reception operators is another factor to influence the distribution of quantity, price and the revenue.