The Study of Customization Strategy on Customers Experience Value in Casino Industry

• Main Authors: Wang Ching, 汪晴
• Other Authors: Huang Yong-Li
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/wpg3fm

碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 106 === In recent years, Taiwanese government always in the study whether opens the island tourism game industrial subject, use to raise the national revenue, and the rivalry of game industry trade in of all countries is also more and more vigorous. The newly arisen game industry has been concentrating on the gambler experience worth it promote, put into broker to make to turn a shopper the experience in succession establishment. Therefore, this search via the misty specialist interview the operation of law and in order to inquire into the shopper of game industry's experience worth liftinging of the broker make to turn the strategy, then lifting a game industry service quality and make it have to compete and everlasting working superiority. The result that the specialist interviews detects that and the visible broker makes to turn, is the game industry operator constitution shopper the experience be worth of strategy, have the initiative the agent of consideration. And experience personally the broker of worth to make to turn an agent in ten shoppers amid, the broker of personnel's courtesy makes to change into to affect shopper's experience of game industry to be worth of the supreme criterion and immediately after tenders VIP to serve a broker to make to turn, just in time respond a client demand the broker make to turn, JIT serve to experience personally a broker to make to turn, professional personnel the game account title correctness’s, atmosphere equipment the broker make to turn, game take down the correctness, service activity and personnel appearance clothing.