The Study of Marketing Strategy on Overseas Group Tourism

• Main Authors: Su Yi-Tun, 蘇意敦
• Other Authors: Huang Yong-Li
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/uwm5gv

碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士在職專班 === 106 === The policy turns into and made remaining of the people operations many spare time, the select of tour is also many pickings. No longer only limit domestic short distance tour, then expand overseas, even via people's mouth ear devolution, try group or plan with 35 bulls itinerary is no longer a difficult matter once, the oversea package tour travels now in recent years modal one megatrends. Hope the via originally study to realize that which the important beacons that the marketing search an oversea package tour are and then construct the beacon matrix that a set of inhere in oversea package tour marketing searches. Make use of a literature review, again via virtuous Delphi method phonon throne the law collect an oversea package tour to produce, officers and visitors three sides, total 36 expertise, search a MARKETING, the oversea package tour induces four appraisals from a variety of factors lord criterion: "The sociality marketing ", "the mental sex marketing " and" entity marketing" and "time convenient sex marketing" and 13 proper time criteria tidy up the analytical result by AHP specialist's questionnaire: The lord criterion weight rearrangement preface is one after another "the mental sex marketing ", "the sociality marketing", "entity marketing " and" time convenient sex marketing "; And time the criterion total weight rearrangement preface one after another" group - help adaptation marketing " is the most important, the it, "the stability anxious marketing " of "the craft friends and relatives approbation marketing " time are a third; The brain trust particularly values a mental sex marketing and thinks that the package tour subsistence adaptation is an itinerary to value once first. Hope by the origin and study the result to tender to the tour operator and the state unit related marketing policy.