A Study on Food Safety Awareness and the Reliability of Companies Impact on Consumers＇Purchase Intention: The Case of 85°C

• Main Authors: BO-LUN SYU, 許博倫
• Other Authors: Ying-Chao Lin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/653vq4

碩士 === 台南應用科技大學 === 生活服務產業系生活應用科學碩士班 === 106 === Taiwan''s food safety crisis after repeated continuously, for example, plasticizers, fat Daren bread and artificial flavors event, because it contains a large system lard gutter oil, causing more victims up to 1209 businesses, including the well-known manufacturers: taste full, Chi Mei food factory, 7-ELEVEN, 85 degrees C ... and so on. This study is intended to well-known manufacturers: 85 degrees C, for example, discuss food safety awareness, relevance and reliability of the willingness of consumers to buy, for food security after the event consumer response and attitude. The study sample collection mode is to store door Tainan 85 degrees C to take convenience sampling, collecting samples 515, the effective sample of 477, after data aggregate, be "descriptive statistics", "reliability test", " validity test "," regression analysis. " The results, showing 85 degrees C for consumer food safety awareness will direct significant impact on their willingness to buy, this study found that food safety for the consumer willingness to buy important predictor variables. Further, also found that regardless of the level of consumer purchase frequency, compared with their emphasis on "food safety" Second, consumers buy high frequencies, their loyalty will be higher, the study also found that these loyal customers are more concerned about food safety business . Their loyalty and trust companies will significantly influence purchase intention. If companies do not care about "food safety incident" will lose the trust of customers to the enterprise, more customers will be lost, anti worth the candle. The results, which provides 85 degrees C operating enterprise reference.