A Study on the Participation Motivation and Satisfaction for New Taipei City Wan-Jin-Shi Marathon

• Main Authors: Wang, Li-Fang, 王麗芳
• Other Authors: 戴遐齡
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/s47qcc

碩士 === 臺北市立大學 === 體育學系碩士在職專班 === 106 === The purpose of this study was to explore the particpation motivation for runners and satisfaction the New Taipei City Wan Jin Shi Marathon and compare how the differences in background variables impact particpation motivation for runner and satisfaction. The target population of this study were 2017 New Taipei City Wan Jin Shi Marathon runners. A total of 650 questionmaires were distributed and 589 were collected, a recovery ratio of 90.6%. Date was processed using descriptive statistics, t-test, factor analysis, one way-ANOVA, pearson product-moment correlation and multiple regression analysis. The results were as follows：1.Participation motivation scored the highest with ”health and challenge”, and the lowest score in ”social interpersonal relationships”. 2. The t-test results of different gender runners in have significant differences in participation motivation. For runners of different ages, there are significant differences in “health and challenges” and “social interpersonal relationships”. Running runners of different sports and running ages achieved significant differences in “personal learning”. The runners of different participating groups achieved significant differences in “personal learning”, “health and challenge” and ”social interpersonal relationship”. 3. Satisfaction scores are highest with “quality” factors and lowest with “environmental” factors. 4. The t-test results of different gender runners have significant differences in satisfaction. Runners of different professions have significant differences in ”environmental” factors. 5. There is a significant positive correlation between participation motivation and satisfaction. 6. Runners' “personal learning”, “health and challenge”, and “social interpersonal relationship” have a positive predictive effect on satisfaction. “health and challenge” is an important indicator for predicting satisfaction.