A Study of the Development of Sports Media Literacy Scale

• Main Authors: Chang, Wei-Ling, 張瑋玲
• Other Authors: Chen, Bo-I
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/nb6382

碩士 === 臺北市立大學 === 運動教育研究所 === 106 === The purpose of this study was to develop a "Sports Media Literacy Scale" (SMLS), with appropriate reliability and validity, suitable for high school students in Taiwan. The research method was divided into three stages: preliminary sampling preparation, item analysis and confirmatory factor analysis. The research samples were: 146 in the pre-test phase and 546 in the formal phase. The results of the study revealed that the SMLS contained three subscales (24 questions), including "personal and media message cognition", "media message critical ability", "sports information literacy". While the Cronbach's α of the total scale was .875, showing that SMLS had appropriate construct reliability; the formal measurement and verification analysis showed that the three subscales of the study represent three potential variables. The revised scale model had fine goodness-of-fit, with appropriate construct validity. Conclusion: The　SMLS compiled by the institute has good signal and appropriate validity, and can be used for domestic students to conduct self-assessment.