A Study on Fitness Center Personal Trainer’s Teaching style, Professional Competence, and Club Member’s Repurchase Intention- A Case Study of Fitness Factory- Miaoli Branch

• Main Authors: YANG,HAO-WEI, 楊皓偉
• Other Authors: HOU,ZHI-YUAN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/4tr7c7

碩士 === 育達科技大學 === 休閒事業管理系碩士班 === 106 === The purpose of this study was to understand the current situation of the club member purchasing personal coaching courses at Fitness Factory- Miaoli branch, and explore the differences of perceptions from the different background club members on trainer’s teaching style, professional competence, and repurchase intention. In the end, the forecast of repurchase intention from the personal trainer's teaching style and professional competence was discussed. This research was conducted with questionnaire survey, and the objects were the club members taking personal training courses at Fitness Factory- Miaoli branch during the period between April 1 and May 30, 2018. There were 224 valid samples among overall 300 samples, and the effective recovery ratio of questionnaire was 74.67%. The statistical software, SPSS 22.0, was used to conduct statistical analysis and suggestions were raised based on the results as references for related industrial managers and future researchers. The research results are summarized as follows: 1.The current situation of club members purchasing personal training courses at the Fitness Factory- Miaoli branch a.Similar amount of female and male purchased personal training courses; more male coaches than female coaches were chosen by club members; most of the club members are under the age of 30 and have college degrees; most of them work in the industrial field. 2.The differences of perceptions from the different background members on personal trainer’s teaching style, professional competence, and repurchase intention at Fitness Factory- Miaoli branch a.There are significant differences of perception on personal trainer’s teaching style among members from different educational backgrounds. b.There are significant differences in perception on importance of personal trainer’s professional competence regarding how members see coach’s gender and the member’s different educational background. c.There are significant differences in repurchasing personal training courses regarding how members see coach’s gender, member’s different educational background, and their occupation. 3.The results show that there are high-positive correlations between trainer’s teaching style and professional competence, their professional competence and repurchase intention, and the teaching style and repurchase intention. 4.The forecast of repurchase intention from the personal trainer's teaching style and professional competence a.There are three predictor variables, which are teaching style, professional skills, and communication skills, reach the significance level, and the joint predictive power reaches 50%.