| Summary: | 碩士 === 育達科技大學 === 行銷與流通管理所 === 106 === A huge change and influence on human life happened due to technology advance, smart phone popularization, network speed increase and application programs(APP) innovation. The invention of augmented reality technology is integrated with the game industry perfectly. The game named Pokémon GO motivates players to go outdoor and experience game in a different way. The market survey shows that the number of middle-aged Pokémon GO players is in an upward trend. Facing with the social structure change and population aging society, there are huge market opportunity of game industry. However, related researches regarding to middle-aged players have not seen in current literatures yet. This research is based on this trend. According to data collection from Taiwanese Pokémon GO players, this research will discuss about the motivation of Pokémon GO players, network community information sharing and the correlation between game experience and game experience satisfaction. It will also verify the age difference of Pikachu effect. The results of the study show that variables such as age, gender, education level, occupation and player rank all had significant differences in game motivation, network community information sharing and game experience. Education level and stratified age are significant differences in game experience satisfaction. The Pikachu effect of players over 51-year-old is stronger and the Pikachu effect influence game experience satisfaction.
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