| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系 === 106 === This thesis studies the 7P marketing performance of TIC in international manpower supply by analyzing the customer satisfaction. In order to measure the level of customer satisfaction of 7P marketing activities at TIC JSC, we used the quantitative research method by developing a questionnaire and by conducting a survey with TIC’s customers and partners in Japan, Taiwan and South Korea. The data collected are then analyzed by using SPSS 21 software.
According to the survey results, product, place, promotion policies of TIC were appreciated by customers; other policies are slightly low appreciated. The regression results indicate significant and positive impact of 6 P components on TIC’s customer satisfaction, including Product, Price, Place, Promotion, People, Process polices. Only the physical evidence did not have a significant impact on customer satisfaction.
Based on these results and the real situation of TIC’s activities at the present time, we analyzed to find out the strengths and limits of TIC’s each policy. From which, we proposed relevant recommendations for improving the performance of marketing activities at TIC. Our recommendations focused strongly on 6 policies of Product, Price, Place, Promotion, People, Process as they have a significant impact on customer satisfaction.
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