The Business Plan of a Kitchenware Distributor Branding Strategy.

• Main Authors: LIN, ZHENG-YI, 林政毅
• Other Authors: LEI, HAN-SHENG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9vwzbv

碩士 === 國立雲林科技大學 === 企業管理系 === 106 === There are nearly 10,000 distributors in the kitchenware industry in Taiwan, which makes the annual sales value of NTD $7.5 billion. The competition between themselves is very intense. Everyone wants to be different from others in order to maintain its competitive advantage. This project has cooperated with the second-generation successor of the kitchenware firm, using his perspective to discuss how the business model has changed after the rise of the Internet. And discuss how he can use this strategy to create unique differences and keep the competitive advantage? Therefore, according to the three factors which list in chapter one, this plan thinks that the kitchenware distributor can establish brand image on the Internet, which help to build the differences away from other competitors and think about the entity strategy and virtual marketing strategy. Hope to establish the kitchenware brand through a two-pronged approach. In addition, this project uses a business model analysis to fully present the various value chain activities of the kitchenware distributors. It also uses five-force analysis, to establish its own advantages and disadvantages. Finally, hoping that through five years of financial forecast, to have a rational discussion and analysis. It is found that in addition to the increase in turnover, the kitchenware distributor who executes this project, his marketing strategy has gone from traditional push marketing to pull marketing. And through the five-force analysis, it is clear that there is a significant difference from the traditional kitchenware distributors