| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系 === 106 === The braised dishes is always the favorite snack for Taiwanese people. The braised dishes not only provide the variety and flexibility of choices, but also reveal the tight connection of traditional Taiwanese foods. According to Taiwan goverments report, it reveals about ten billion(NTD) business potential per year.
The author of this plan has been running a traditional Taiwanese snack store for many years. She is very experienced and skillful in key techniques of braised dishes. Therefore, this plan details the starting steps and business model of a braised dishes store(Do Special Luwei).
This plan use BMG(Business Model Generation) to analyze the business model. It also analyzes the targeted customers, value proposition, trade channel, customer relations, revenue streams, key resources, key activities, key partners, and cost structure to make sure the competitive advantage of this store.
This plan use BMG to build the business model and apply “Porter five forces analysis” and “SWOT” to do the feasibility assessment. According to the detailed analysis of 4P(producer view) and 4C(consumer view) model, the future operation strategies of this store was made.
The plan also use the estimated five year financial statements as the basis for future investment. Therefore, it will be used as the foundation for the future franchise stores.
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