A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village.
碩士 === 國立雲林科技大學 === 休閒運動研究所 === 106 === ABSTRACT In the beautiful natural environment of Xitou, the monster village was built into a shopping street with Japanese characteristics. However, the researchers found that the monster village had indeed been greatly welco...
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ndltd-TW-106YUNT05710152019-05-16T00:30:09Z http://ndltd.ncl.edu.tw/handle/2h336f A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village. 溪頭松林町妖怪村遊客遊憩體驗、滿意度與重遊意願之相關研究 Chen, Hsiao-Han 陳筱涵 碩士 國立雲林科技大學 休閒運動研究所 106 ABSTRACT In the beautiful natural environment of Xitou, the monster village was built into a shopping street with Japanese characteristics. However, the researchers found that the monster village had indeed been greatly welcomed at the beginning of its operation, but as time passed, the heat was no longer there. Coupled with other similar recreational recreation areas, such as springing up, the tourist crowd began to decrease and drain. Therefore, it is worth pondering how to attract tourists and increase their willingness to revisit and achieve sustainable tourism. In view of this phenomenon, this study adopts a convenient questionnaire survey on the satisfaction of tourists from the monster village of Songlin Town, Xitou. This study conducted a formal questionnaire survey from April 1, 2007 to April 21, 2007. A total of 283 questionnaires were recovered. 263 valid questionnaires were actually obtained, and the effective recovery rate was 92.93%. The results of the study showed that the visitors of the monster village in Xitou Songlin Town did not have significant differences in recreational experience, satisfaction, and revisit intentions. It was speculated that the reason should be that tourists were quite satisfied with the experience and services provided by the monster village. Significant differences. A multivariate regression analysis found that the “service attitude” and “emotional promotion” of the recreational experience have significant predictive power for revisiting intentions, which can explain 62% of the total variation. In addition, the “physical environment”, “reasonable price” and “service satisfaction” of satisfaction were also found to have significant predictive power for revisiting intentions, which could explain 61% of the total variation. In summary, the different experience and satisfaction of tourists in the monster village of Xilin Songlin Town have influence and explanation on the revisit intention. Keyword: Recreation Areas, Monster Village, Revisit Intentions. Su, Wei-San 蘇維杉 2018 學位論文 ; thesis 99 zh-TW |
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碩士 === 國立雲林科技大學 === 休閒運動研究所 === 106 === ABSTRACT
In the beautiful natural environment of Xitou, the monster village was built into a shopping street with Japanese characteristics. However, the researchers found that the monster village had indeed been greatly welcomed at the beginning of its operation, but as time passed, the heat was no longer there. Coupled with other similar recreational recreation areas, such as springing up, the tourist crowd began to decrease and drain. Therefore, it is worth pondering how to attract tourists and increase their willingness to revisit and achieve sustainable tourism. In view of this phenomenon, this study adopts a convenient questionnaire survey on the satisfaction of tourists from the monster village of Songlin Town, Xitou. This study conducted a formal questionnaire survey from April 1, 2007 to April 21, 2007. A total of 283 questionnaires were recovered. 263 valid questionnaires were actually obtained, and the effective recovery rate was 92.93%. The results of the study showed that the visitors of the monster village in Xitou Songlin Town did not have significant differences in recreational experience, satisfaction, and revisit intentions. It was speculated that the reason should be that tourists were quite satisfied with the experience and services provided by the monster village. Significant differences. A multivariate regression analysis found that the “service attitude” and “emotional promotion” of the recreational experience have significant predictive power for revisiting intentions, which can explain 62% of the total variation. In addition, the “physical environment”, “reasonable price” and “service satisfaction” of satisfaction were also found to have significant predictive power for revisiting intentions, which could explain 61% of the total variation. In summary, the different experience and satisfaction of tourists in the monster village of Xilin Songlin Town have influence and explanation on the revisit intention.
Keyword: Recreation Areas, Monster Village, Revisit Intentions.
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author2 |
Su, Wei-San |
author_facet |
Su, Wei-San Chen, Hsiao-Han 陳筱涵 |
author |
Chen, Hsiao-Han 陳筱涵 |
spellingShingle |
Chen, Hsiao-Han 陳筱涵 A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village. |
author_sort |
Chen, Hsiao-Han |
title |
A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village. |
title_short |
A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village. |
title_full |
A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village. |
title_fullStr |
A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village. |
title_full_unstemmed |
A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village. |
title_sort |
correlational study of visitors’recreation experience, satisfaction and revisit intentions in xitou monster village. |
publishDate |
2018 |
url |
http://ndltd.ncl.edu.tw/handle/2h336f |
work_keys_str_mv |
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