A Correlational Study of Visitors’Recreation Experience, Satisfaction and Revisit Intentions in Xitou Monster Village.

• Main Authors: Chen, Hsiao-Han, 陳筱涵
• Other Authors: Su, Wei-San
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/2h336f

碩士 === 國立雲林科技大學 === 休閒運動研究所 === 106 === ABSTRACT In the beautiful natural environment of Xitou, the monster village was built into a shopping street with Japanese characteristics. However, the researchers found that the monster village had indeed been greatly welcomed at the beginning of its operation, but as time passed, the heat was no longer there. Coupled with other similar recreational recreation areas, such as springing up, the tourist crowd began to decrease and drain. Therefore, it is worth pondering how to attract tourists and increase their willingness to revisit and achieve sustainable tourism. In view of this phenomenon, this study adopts a convenient questionnaire survey on the satisfaction of tourists from the monster village of Songlin Town, Xitou. This study conducted a formal questionnaire survey from April 1, 2007 to April 21, 2007. A total of 283 questionnaires were recovered. 263 valid questionnaires were actually obtained, and the effective recovery rate was 92.93%. The results of the study showed that the visitors of the monster village in Xitou Songlin Town did not have significant differences in recreational experience, satisfaction, and revisit intentions. It was speculated that the reason should be that tourists were quite satisfied with the experience and services provided by the monster village. Significant differences. A multivariate regression analysis found that the “service attitude” and “emotional promotion” of the recreational experience have significant predictive power for revisiting intentions, which can explain 62% of the total variation. In addition, the “physical environment”, “reasonable price” and “service satisfaction” of satisfaction were also found to have significant predictive power for revisiting intentions, which could explain 61% of the total variation. In summary, the different experience and satisfaction of tourists in the monster village of Xilin Songlin Town have influence and explanation on the revisit intention. Keyword： Recreation Areas, Monster Village, Revisit Intentions.